{"store":{"baseInfo":{"podcastTitle":"The Business of Video Games Podcast","slug":"thebusinessofvideogamespodcast","podcastDescription":"Welcome to the Business of Video Games Podcast. A podcast where we try to shed a bit of light on the inner workings of the games industry. We give you the why, how, who and what the hell?! on business decisions, publishing calls, steps and missteps that go on behind the scenes.\n\nBasically - the inside view on how and why things are ACTUALLY done the way they are. Not just guesswork on 4Chan. \n\nThe podcast is hosted by Daniel Goldberg (former Chief Marketing officer at Paradox Interactive) and Shams Jorjani (former Chief Business Development Officer at Paradox Interactive).\n\nIn every episode, we invite a guest from the industry to unpack an interesting decision or event, share their learnings and wisdoms, or just explain why all of us armchair experts got things wrong (or right!) again.\n\nWe previously hosted and ran the Paradox Interactive Podcast for some 4 years - you can find those episodes on most podcast platforms of note.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15130952/bizofvideogames-logo-portrait.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15130952/bizofvideogames-logo-portrait_1200x628.jpg?s=4d92b95e2a3d225a5ff91fa34319d65d&e=jpg","podcastUrl":"https://thebusinessofvideogamespodcast.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/thebusinessofvideogamespodcast/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-wf8rv-e6e148","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":31,"gmtAdjustment":"GMT+01:00","useDaylightTime":1,"value":1,"text":"(GMT+01:00) Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":36,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"The Business of Video Games Podcast","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-wf8rv-e6e148-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fthebusinessofvideogamespodcast.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog15130952%26podcastIdTag%3Dwf8rv&dfl=https%3A%2F%2Fthebusinessofvideogamespodcast.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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The Business Of Video Games

This is the podcast where we shine a bit of light on the soft underbelly of the video games industry. Where we try to figure out what the hell were people thinking when they made decisions and hopefully become better at running games businesses ourselves.

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The first episode of 2024 is about Hooded Horse marketing apparatus and how they make sure their games get visibility in a marketplace where 40 other games are released every day. Joined as always by Hooded Horse's own CEO Tim Bender and Director of Marketing Abhishek Chaudhry.

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Business of Video Games Episode 20 - How to Market a game, if you’re a Hooded Horse

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