Business Of Video Games Episode 41 - Should You Be Shadow Dropping Your Games? Feat. Landfall

Nobody does shadow drops (the act of releasing a game with no advance marketing) quite like Landfall Games, who've done it many times; most recently moving 2 million units of PEAK in less than 2 weeks after shadow dropping it in June.

Fernando talks to Landfall's Chief Business Officer Rebecca Lautner and Head of Publishing Kirsten-Lee Naidoo to get the inside story of how they've become the masters of this unusual tactic.